This website is brought to you by Parafinity (a trading style of Pecunia Veritas Ltd). We take the privacy of our website users very seriously. We ask that you read this Privacy Policy (‘the Policy’) carefully as it contains important information about how we will use your personal data.
For the purposes of the Data Protection Act 1998, Parafinity (‘we’ or ‘us’) is the ‘data controller’ (i.e. the company who is responsible for, and controls the processing of, your personal data) whilst you are browsing our website.
Personal data we may collect about you
We will obtain personal data about you (such as your name, address and contact information) whenever you complete an online form. If you submit any cases to us, we will also obtain information about your clients in order to complete our function.
We may monitor your use of this website through the use of cookies and similar tracking devices, and this is confirmed in our ‘cookie policy’ available on the site. For example, we may monitoring how many times you visit, which pages you go to, traffic data, location data and the originating domain name of a user’s internet service provider. This information helps us to build a profile of our users. Some of this data will be aggregated or statistical, which means that we will not be able to identify you individually. Please see further the section on ‘Use of cookies’ below.
Occasionally we may receive information about you from other sources (such as credit reference agencies) which we will add to the information which we already hold about you in order to help us improve and personalise our service to you.
How we use your personal data
We will use your personal data for the purposes described in the data protection notice that was given to you at the time your data were obtained.
These purposes include:
- to help us identify you and any accounts you hold with us administration
- research, statistical analysis and behavioural analysis
- customer profiling and analysing your purchasing preferences
- marketing – see ‘Marketing and opting out’ below
- fraud prevention and detection
- billing and quote fulfilment
- customising this website and its content to your particular preferences
- to notify you of any changes to this website or to our services which may affect you
- security vetting
- providing our service (where you need to be happy with the terms and conditions you have with your clients allow for this)
- improving our services
- marketing and opting out
Unless you have asked us not to do so, we may contact you by mail, telephone, SMS, text/picture/video message, fax, email or through social media about products, services, promotions, special offers, charitable causes which may be of interest to you. If you prefer not to receive any direct marketing communications from us, you can opt out at any time. See further ‘Your rights’ below.
We may share your personal data with organisations who are our business partners and we or they may contact you (unless you have asked us or them not to do so) by mail, telephone, SMS, text/picture/video message, fax, email or through social media about products, services, promotions, special offers, charitable causes which may be of interest to you. If you prefer not to receive any further direct marketing communications from us or our business partners, you can opt out at any time. See further ‘Your rights’ below.
Disclosure of your personal data
We may disclose your personal data to:
- other companies within our group
- our agents and service providers (eg providers of web hosting or maintenance services)
credit reference agents–see ‘Credit checking’ below - law enforcement agencies in connection with any investigation to help prevent unlawful activity
- our business partners in accordance with the ‘Marketing and opting out’ section above
- keeping your data secure
We will use technical and organisational measures to safeguard your personal data, as enshrined in our ‘Information Security Policy’, which is updated annually.
Whilst we will use all reasonable efforts to safeguard your personal data, you acknowledge that the use of the internet is not entirely secure and for this reason we cannot guarantee the security or integrity of any personal data which are transferred from you or to you via the internet.
Monitoring
We record and monitor communications with you (such as telephone conversations and emails) for the purpose of quality assurance, training, fraud prevention and compliance.
Information about other individuals
If you give us information on behalf of someone else, you confirm that the other person has appointed you to act on his/her behalf and has agreed that you can:
- give consent on his/her behalf to the processing of his or her personal data
- receive on his/her behalf any data protection notices
- give consent to the transfer of his/her personal data abroad
- give consent to the processing of his or her category or categories of sensitive personal data, eg health information
Use of cookies
A cookie is a small text file which is placed onto your computer (or other electronic device) when you access our website. We use cookies and other online tracking devices such as web beacons, action tags, Local Shared Objects, single-pixel gifs on this website to:
- keep track of the items stored in your shopping basket (where this is applicable) and take you through the checkout process
- recognise you whenever you visit this website (this speeds up your access to the site as you do not have to log on each time)
- obtain information about your preferences, online movements and use of the internet
- carry out research and statistical analysis to help improve our content, products and services and to help us better understand our visitor/customer requirements and interests
- target our marketing and advertising campaigns and those of our partners more effectively by providing interest-based advertisements that are personalised to your interests
- make your online experience more efficient and enjoyable
The information we obtain from our use of cookies will not usually contain your personal data. Although we may obtain information about your computer or other electronic device such as your IP address, your browser and/or other internet log information, this will not usually identify you personally. In certain circumstances we may collect personal information about you – but only where you voluntarily provide it (eg by completing an
online form) or where you purchase goods or services from us.
In most cases we will need your consent in order to use cookies on this website. The exception is where the cookie is essential in order for us to provide you with a service you have requested (eg to enable you to put items in your shopping basket and use our check-out process).
If you visit our website when your browser is set to accept cookies, we will interpret this as an indication that you consent to our use of cookies and other similar technologies as described in this Privacy Policy. If you change your mind in the future about letting us use cookies, you can modify the settings of your browser to reject cookies disable cookies completely.
There is a notice on our home page which describes how we use cookies and which also provides a link to our Privacy Policy. If you use this website after this notification has been displayed to you we will assume that you consent to our use of cookies for the purposes described in this Privacy Policy.
Third-party cookies
We work with third-party suppliers who may also set cookies on our website, for example Facebook, Twitter, and YouTube. These third-party suppliers are responsible for the cookies they set on our site. If you want further information please go to the website for the relevant third party. You will find additional information in the table below.
How to turn off cookies
If you do not want to accept cookies, you can change your browser settings so that cookies are not accepted. If you do this, please be aware that you may lose some of the functionality of this website. For further information about cookies and how to disable them please go to: www.aboutcookies.org or www.allaboutcookies.org.
Transfers of data out of the EEA
We may need to transfer your personal data outside the European Economic Area*. Any transfer of your data will be subject to a European Commission approved contract which will safeguard your privacy rights and give you remedies in the unlikely event of a security breach.
Rest assured that we will always ensure any transfer is subject to appropriate security measures to safeguard your personal data.
*A ‘subject access request’ is a request received from a data subject asking for access to personal data which we process about him or her.
Your rights
You have the right, subject to the payment of a small fee (currently £10) to request access to personal data which we may possess about you. If you wish to exercise this right you should:
- put your request in writing
- include proof of your identity and address (eg a copy of your driving licence or passport, and a recent utility or credit card bill)
- attach a cheque in the amount of £10 made payable to Pecunia Veritas Limited and specify the personal data you want access to, including any account or reference numbers where applicable.
You have the right to require us to correct any inaccuracies in your data free of charge. If you wish to exercise this right you should:
- put your request in writing
- provide us with enough information to identify you (eg account number, username, registration details)
- specify the information that is incorrect and what it should be replaced with
You also have the right to ask us to stop processing your personal data for direct marketing purposes. If you wish to exercise this right you should:
- put your request in writing (an email sent to hello@parafinity.co.uk with a header that says ‘Unsubscribe’ is acceptable)
- provide us with enough information to identify you (eg account number, username, registration details)
- if your objection is not to direct marketing in general, but to direct marketing by a particular channel (eg email or telephone) please specify the channel you are objecting to.
Our contact details
We welcome your feedback and questions. If you wish to contact us, please send an email to hello@parafinity.co.uk or you can write to us at Floor 6, Broad Quay House, Bristol, BS1 4DJ or call us on 0117 2050 343. Note that all calls are recorded for training and quality purposes.
Future updates
We may change this privacy policy from time to time. You should check this policy occasionally to ensure you are aware of the most recent version which will apply each time you access this website.
It’s not just what
we do but the way
that we do it